SMS Campaigns

Campaigns, Promotional SMS Marketing

SMS Campaigns is an exciting new way for you to engage with customers. Use GatherUp and the feedback data you’ve collected to create the most powerful list in marketing, an SMS opt-in list.

This feature was built with you in mind. Discover a new marketing channel that builds customer loyalty. Engage customers and increase retention using the personal touch of SMS marketing.

GatherUp will help you easily build a compliant list so you can safely send SMS messages to your best customers.

Pricing

Upgrade your GatherUp plan to include Campaigns, promotional SMS marketing. For $10 monthly per location you can unlock all the potential that SMS marketing has to offer.Included in the monthly add-on fee:- 1,000 monthly promotional SMS marketing messages- Additional promotional messages are $0.02 per messages

Watch the video below to learn how to upgrade and add or remove Campaigns, promotional SMS marketing, to your location or account.

Watch the video

Note: Campaigns, promotional SMS marketing messages are separate from SMS review requests .

Permissions

Users with Team, Manager, Agency Manager or Admin access have full access to this feature. The Default access is turned ON.
Users with Contributor access do not have access for any Campaigns features and by default the toggle is OFF. However, Admins can change the Toggle to allow access to the given features.
Users with Read-only access can not utilize any Campaigns features.

Agency Client ControlsAgency control can be accomplished under the Account Settings in the upper right corner by clicking the user name. Then select Client Feature Selections.

Now choose to turn on/off for all clients or select which clients will have access to this specific feature.

Create a New Campaign

1. Log in to your account

Go to Campaigns in the left-hand navigation bar. If you have an agency account, click on the desired client first.

3. From the Campaigns screen click New Campaign.

Name your campaign.

Pro tip: Include the type of campaign or message like “Promo” or “50% off” or something else to identify this unique SMS campaign. In this example, the Name is ”25OFF Promo Aug 2023”.

Next you’ll choose the recipients. The options are to add a CSV file of contacts with mobile phone numbers by choosing “a spreadsheet upload” or “add an existing list.”

You’ll be notified how many recipients in this send have already opted-in to be sent SMS messages.

Recipients who have NOT opted in, will be sent the Opt-In messaging campaign. See below for details on the Opt-in campaign.

To upload a CSV spreadsheet of contacts and phone numbers follow the steps.
Choose “a spreadsheet upload” under Choose recipients. Then click “Upload CSV” now you’ll browse your computer to add the file. TIP: We offer a downloadable file template for easy column matching.
Once you have your file, click Next.

After matching the appropriate columns you’ll be asked if you’re Ready to import? This screen shows any contacts who failed to be added. You can view the errors. If the contacts being imported look correct click Finish Import.

IMPORTANT: After uploading a CSV spreadsheet file of phone numbers, our system will create Contacts and will check opt-in status.

These contacts will automatically be added to a List as well. The List will be named the same as the CSV file name. For instance, if your file is named August2023_Customers.csv, the new list created when you upload that file to Campaigns will be called “August2023_Customers.csv”

If you choose to send your campaign to a contact list there will be one checkbox to confirm you have permission to collect and use this information. This is the same disclaimer used for uploading a list when sending a review request.

If you're sending a Campaign using a List our system checks the opt-in status of all people within that list. If written consent has been provided the recipients will receive the campaign. If written consent has not been gathered we will request it. (See step 7)

It’s time to write your message. This is the message that recipients will see in their text messages. No design skills needed for this marketing message!

Pro tip: Spice up your message by using images (MMS) and emojis! Add links and the link will be shortened automatically saving you characters on long URLs.

Note: The link shortener domain is tellto.co. The link shortener allows tracking on how many recipients have clicked your link.

Send a test to verify the message delivers the way you expect. Click Send Test in the top right of the Campaign window.

Enter the phone numbers of those people receiving the test. Once ready, click “Send Test.”Note: You can click “Finish Later” and your campaign will be saved as a draft.

Finally, you’ll schedule the campaign to send Right away or At a specific time.

Note: Scheduling a campaign at a specific time is only allowed 90 minutes or more in the future. For instance, if it’s 1pm, the earliest you could send a campaign would be 2:30pm. Scheduled time is based on the sending business location’s time zone.

If the test looks good, and you’re ready to send, click Send to deliver your SMS campaign.If your campaign is scheduled for a later time you’ll be asked to confirm your scheduled send.

Congratulations! Your campaign is ready to be delivered.

Once your Campaign is sent you will see the Campaign and its metrics, including how many links were clicked.

Defining Campaign Metrics

A message is considered “Sent” when the message has been sent through the system.
A message is “Delivered” when the message is received by the recipient.
An undelivered or failed message can happen due to a number of reasons including carrier filtering and availability of the destination number, i.e. a landline number was used.
Clicked includes how many times the links in your message was clicked.
Opt-outs occur when a user responds with STOP to any message or “N” to the opt-in request message.

By clicking on the campaign, you can see not only the key metrics around delivery, but the message itself.