Skip to content
English
Contact us
  • There are no suggestions because the search field is empty.

Enhanced Smart Insights Report

We’ve updated the Smart Insights Report!

We’ve updated the Smart Insights Report!
This article explains newly-added report features, including theme tags and review attribution.

If you’re still seeing the original report in your account, you can click here to see the corresponding help article or ask to upgrade by messaging support@gatherup.com.

Overview:

Smart Insights helps you take action on the mountains of feedback and review data you’ve worked so hard to grow. This report uses artificial intelligence (AI) to analyze your feedback and provide insights regarding what is going well and what could be improved.

We've expanded this feature to include review attribution, report history, first-party reviews, and more. Now, you can explore your reviews based on sentiment and take action to improve your business.

How it Works

  1. Positive, Neutral, and Negative Themes: At the top of the report, you’ll see yellow, green, and gray tags that group your reviews by topic. The color indicates the sentiment of the feedback within that topic. Green means that the theme includes mostly positive reviews, yellow means the reviews are mostly negative, and gray means the feedback for that topic is mixed.
  2. Top 3 Keepers and Improvers: The report includes the top three things the location is doing well, and the top three things that could be improved based on customer feedback.
  3. Explore Reviews by Theme: Now, you can click a theme tag or a list item to read the reviews included in the theme. A card will open showing the sentiment distribution and a list of the first 10 reviewsin the theme. You can click “see more” to expand the list, or “see all” to navigate to your theme dashboard.
  4. Dig Deeper with the Theme Dashboard: Click “see all mentions” to view a dashboard of reviews grouped in a theme. From here, you can filter, sort, and search reviews within a topic. You can also write replies from this page.
  5. Report History: When you have enough new reviews, you’ll be able to refresh the report to see your latest insights. Your previous report will be saved in your report history so you can compare insights and see your progress.

Why Use this Feature?

  1. Quick, Actionable Insights: Smart insights summarizes your strengths and areas for improvement into bite-sized snippets. You’ll have the data to make informed business decisions, without needing to comb through a pile of feedback.
  2. Comprehensive Analysis: Want to dig deeper? Your report history and theme dashboard shine a light on what your reviewers are saying, helping you track shifts in customer experience over time.
  3. Efficient Review Management: From your theme dashboard, you can draft replies to reviews grouped by topic, saving time and letting you respond with a more consistent, focused approach.

Get Started with Smart Insights

  1. Log in to your account
  2. Go to a client (for agencies only) and/or to the specific location for which you want to generate this report. If you only have one location, skip this step.
  3. Under Reports, select Smart Insights

  4. Click ‘Generate Your Insights’.

  5. You’ll see a green message stating that the report is being generated. It can take a few minutes to a few hours for the initial report to appear. Don’t worry, you can navigate away and come back to find your insights waiting for you. We’ll send you an email notification when the report is ready.

  6. When your report is ready, click through the tags and list items to see reviews attributed to each theme.
  7. Want to dig deeper? Click “see all mentions” to view your theme dashboard, where you can filter, search, and reply to all reviews from the same topic.

  8. Click the refresh button to generate new insights. You can refresh the report once per week, as long as you have enough new reviews to pull insights from. For most businesses, you’ll be able to refresh when you gain 10 new reviews.

  9. Tip: We’ll show a blue notification on the page if it’s time to refresh.

  10. You can view old versions of your insights report any time using the history dropdown menu. Reports will be listed by their creation date.

Good to Know

  • The report draws insights from third-party reviews (on sites such as Google and Facebook) and first-party reviews (private feedback).
  • The report history list will save up to 24 reports.
  • Be sure that you have enabled the AI settings toggle to use all AI features, including the Smart Insights Report

About Smart Insights

Smart Insights uses artificial intelligence (AI) to analyze your customer feedback and draw out insights regarding what is going well and what could be improved. As it exists today, AI is an immature technology and shouldn’t be viewed as a definitive source of truth, although it should be directionally accurate. It’s important to do your own research, but we hope that Smart Insights can give you a helpful starting point.

It may occasionally generate incorrect or misleading information. It is not intended to give professional advice, including legal, financial, and medical advice. Do not rely on Smart Insights without doing your own independent research.

Privacy

In order to operate, Smart Insights leverages 3rd party AI tools. Your data is securely encrypted during transmission. In addition, we make every effort to spot potential PII (personally identifiable information) in the review data and remove it prior to transmission. Your data will only be used for Smart Insights when you opt in. If you prefer not to use Smart Insights, your data will never leave our system.