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Industry Benchmarks

GatherUp provides industry average rating benchmarks so you can see how your business compares against others in your field.

How Industry Average Rating Benchmarks Are Calculated

GatherUp provides industry average rating benchmarks so you can see how your business compares against others in your field. These benchmarks are based on NAICS (North American Industry Classification System) categories, which group businesses into industries at different levels of detail (from very broad sectors down to specific business types).

Below we explain how the benchmark is calculated, what rules we apply, and why you might sometimes see “N/A.”

1. Matching Businesses by Industry (NAICS Codes)

  • Every business location in GatherUp is tied to a 6-digit NAICS code, which represents its industry. It’s based on your Business Type on the Business Details page, which you can change at any time.
  • We calculate benchmarks by grouping businesses with the same NAICS category.

2. Timeframe of Data Used

  • Industry averages are calculated using the last 24 months (2 years) of review data.
  • This ensures the benchmark reflects recent customer experiences rather than outdated ratings.

3. Minimum Data Requirements

To make the benchmark meaningful, we only calculate averages when there’s enough data.

If the threshold is not met:

  • If there isn’t enough data in our system at the most specific level, we “roll up” to the broader industry sector.
  • For example, if there is not enough data for the subsector “Hardware Retailers,” we would calculate a benchmark for the larger sector, “Building Material and Supplies Dealers.”
  • If there’s still not enough data (even at the parent level), the benchmark will show N/A.

4. What Is Calculated

For each qualifying NAICS category, we calculate and store Average Google Rating (standard 1–5 rating scale). In coming releases we may also show:

  • NPS Score (Net Promoter Score equivalent derived from reviews).
  • Average requests sent
  • Average total online reviews
  • Average Google reviews

These values are updated monthly so the benchmarks always reflect the most recent 24 months of data. Share your thoughts about which might be most valuable to you.

5. Why You Might See “N/A”

You’ll see “N/A” for the industry average rating if:

  • There aren’t enough reviews or locations in your category
  • There is no parent category to roll up to

This ensures that benchmarks are only shown when they are statistically reliable.

6. How Often Data Is Refreshed

  • Benchmarks are recalculated on the 1st day of each month.
  • Each calculation looks at the most recent 24 months of review data.

7. Where You Can See Benchmark Data

Industry average benchmarks are being added directly into the areas of GatherUp where you already check your location performance. You will first see them in the Location Dashboard and the Competitor Report, with more additions planned across the platform.

With benchmarks shown alongside your existing performance data, you can quickly compare how your business measures up against industry peers. This helps you identify whether your ratings and review activity are ahead of, behind, or in line with the broader market.

We also welcome your feedback on this feature. Let us know which benchmarks you find most useful and where else you would like to see them displayed. This will help us expand the benchmarking tools in ways that provide the greatest value for your business.

Use these insights to guide your reputation strategy, set realistic improvement goals, and better understand where your business stands in the competitive landscape.

8. Viewing Benchmarks in Action

To help you understand where and how industry benchmark data appears across GatherUp, below are examples from different parts of the platform. Each view shows how benchmarks are integrated alongside your business’s own metrics, so you can quickly see how your performance stacks up against the industry average.

Location DashboardBenchmark data is displayed directly within your Location Dashboard, allowing you to see how your average rating compares to others in your industry.

Example: A local business dashboard showing industry average star ratings beside your own.

Competitor ReportIn the Competitor Report, benchmarks give additional context to your competitive analysis. You’ll see how your Google rating and review trends align with both competitors and the broader industry.

Example: Competitor report highlighting industry averages versus your location’s metrics.

Performance ReportBenchmarks also appear in Performance Reports to help you identify long-term trends. Compare your review volume, velocity, and rating trajectory against industry norms to guide improvement strategies.

Example: Performance report showing benchmark comparison over time.

Reputation ScorecardYour Reputation Scorecard summarizes benchmark data alongside your own scores for a complete at-a-glance overview of how your reputation measures up.

Example: Scorecard featuring industry averages next to your current performance metrics.

By incorporating benchmarks throughout these key reports, GatherUp makes it easier to identify strengths, spot opportunities for growth, and track your standing within your industry, all from the same dashboard views you already use.

In summary: Industry benchmarks come from businesses in the same NAICS category as your location. We require enough locations and reviews to ensure accuracy. If there isn’t enough data at your level, we expand to a parent industry category. If still not enough, the benchmark shows “N/A.”

This way, the benchmarks you see are credible, up-to-date, and relevant to your industry.