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Getting Started with the Listings Hub in GatherUp

The Listings Hub in GatherUp allows you to manage and sync your business listing information across Google Business Profile (GBP) and other online directories from one central location.

The Listings Hub in GatherUp allows you to manage and sync your business listing information across Google Business Profile (GBP) and other online directories from one central location. To ensure a smooth setup and avoid triggering reverification with Google, it is important to follow these steps in order.

Before You Begin

Before enabling the Listings Hub, make sure you have:

  • Admin access to your GatherUp account
  • Access to your Google Business Profile
  • Your current business name, address, and phone number (NAP data) readily available for comparison

Setup Steps

Step 1: Verify Your NAP Data in GatherUp

Your business Name, Address, and Phone number (NAP data) must match your Google Business Profile exactly before you proceed. Even small discrepancies such as "St" vs. "Street" or a different phone number format can trigger a reverification request from Google, which may temporarily disrupt your listing.

To verify your NAP data in GatherUp:

  1. Log into your GatherUp account and navigate to your business location settings.
  2. Open your Google Business Profile in a separate tab.
  3. Compare the business name, address, and phone number field by field. They must be an exact match; same capitalization, abbreviations, and formatting.
  4. Correct any discrepancies in GatherUp before moving to the next step.

Important: Do not skip this verification step. Mismatched NAP data is one of the most common causes of Google reverification issues.

Step 2: Enable the Listings Hub Add-On

Once your NAP data is confirmed, you can enable the Listings Hub add-on in GatherUp. This will create your business location within the Listings Hub.

Note: This add-on creates the Listings Hub location, but it doesn't sync your data to Google or any other directory. That happens in a later step.

To enable the add-on:

  1. In GatherUp, go to Account Settings and find the Add-Ons section.
  2. Enable the Listings Hub add-on for the desired location.
  3. Wait for the system to confirm that the location has been created in the Listings Hub before proceeding.

Step 3: Verify NAP Data and Business Category in the Listings Hub

After your location appears in the Listings Hub, perform a second round of verification. In addition to NAP data, you must also confirm that your business category is an exact match to what is listed in your Google Business Profile.

Check the following:

  • Business name
  • Address (including suite numbers, abbreviations, etc.)
  • Phone number
  • Primary business category (must be an exact match to your GBP primary category)

Tip: A mismatched business category can cause syncing issues and may affect how your listing appears across directories. Double-check your work even if it looks correct at a glance.

Step 4: Authorize the Google Business Profile Connection

To sync data to Google, you need to authorize the connection between the Listings Hub and your Google Business Profile. This is a separate authorization from your GatherUp login, you will need to complete it directly within the Listings Hub.

To authorize the connection:

  1. In the Listings Hub, locate the Google Business Profile integration settings.
  2. Click the option to connect or authorize your Google account.
  3. Follow the on-screen prompts to grant the Listings Hub permission to access your Google Business Profile.
  4. Confirm the authorization was successful before proceeding.

Step 5: Turn On Auto-Sync

After the Google connection is authorized, you can enable auto-sync. This will begin pushing your location data from the Listings Hub to Google and other supported directories.

  1. In the Listings Hub, navigate to the sync settings for your location.
  2. Toggle auto-sync to On.
  3. Allow time for the initial sync to complete. Sync timing may vary depending on the directory.

Step 6: Make Updates Consistently Across All Locations

When making changes to your listing information going forward, apply updates consistently across all of your locations at the same time rather than updating them one by one over time.

Why this matters: Google interprets consistent, broad updates as intentional and trustworthy. Piecemeal or inconsistent changes can raise suspicion and potentially lead Google to postpone or reject updates to your listing.

Best practices for ongoing updates:

  • Plan updates in advance and apply them to all locations at once.
  • Avoid making partial changes (e.g., updating hours for 3 out of 10 locations).
  • Use the Listings Hub as your single source of truth for all listing information.

Setup Checklist

Use this checklist to confirm you have completed each step:

✔️ NAP data in GatherUp matches Google Business Profile exactly

✔️ Listings Hub add-on enabled in GatherUp

✔️ NAP data and business category verified in the Listings Hub

✔️ Google Business Profile connection authorized in the Listings Hub

✔️ Auto-sync turned on

✔️ Committed to making future updates consistently across all locations

Need help? Contact GatherUp Support for assistance with your Listings Hub setup at support@gatherup.com.**